{"id":1404110,"date":"2026-02-04T14:44:06","date_gmt":"2026-02-04T19:44:06","guid":{"rendered":"https:\/\/www.thenewsherald.com\/?p=1404110&preview=true&preview_id=1404110"},"modified":"2026-02-04T14:44:46","modified_gmt":"2026-02-04T19:44:46","slug":"super-bowl-home-nfl-rent-football-bay-area-santa-clara-travel-economy","status":"publish","type":"post","link":"https:\/\/www.thenewsherald.com\/2026\/02\/04\/super-bowl-home-nfl-rent-football-bay-area-santa-clara-travel-economy\/","title":{"rendered":"The real cost of staying in the Bay Area for the Super Bowl"},"content":{"rendered":"

SANTA CLARA \u2014 Real estate agent Joe Piazza tells some clients that he knows of people willing to pay up to a half-million dollars for their home \u2014 not to buy, just to rent for a week for their Super Bowl LX<\/a> visit.<\/p>\n

\u201cDemand is very high,\u201d said Piazza, who heads up Los Gatos-based Piazza Advantage Real Estate and is also with Coldwell Banker Global Luxury. \u201cSome celebrity reps are offering a lot of money to rent these homes.\u201d<\/p>\n

In Santa Clara, the site of the upcoming NFL championship game<\/a>, the average monthly rent was $4,935 as of midday Jan. 30, according to a historical rent tracker on RentHop.<\/p>\n

RELATED: Welcome to Santa Clara! Your one-stop guide to Super Bowl LX<\/a><\/strong><\/p>\n

That figure represents a 28.8% increase compared with the $3,832 average rent at the end of December 2025, RentHop estimates show. A RentHop chart indicates it is the largest one-month increase in average rental property prices in Santa Clara in at least 10 years.<\/p>\n

\u201cDemand is seeing a real spike, and prices are way up\u201d in the San Jose, Palo Alto and Santa Clara areas, said Bram Gallagher, director of economics and forecasting with AirDNA, an analytics firm that tracks short-term rentals worldwide.<\/p>\n\n

Some people are willing to offer $250,000 for a one-week rental, while others could pay as much as $500,000, according to Piazza.<\/p>\n

\u201cYou have people who want to pay more rent in a week than they would normally have to pay for the entire month,\u201d said Ken DeLeon, founder and managing broker of Palo Alto-based DeLeon Realty.<\/p>\n

In the San Jose-Palo Alto-Santa Clara area, the average asking price for available short-term rentals on Feb. 7, the day before the Super Bowl, is $229.33 a night, according to an updated AirDNA survey completed Jan. 27.<\/p>\n

In San Francisco, where events and parties leading up to the Super Bowl will be held, the average asking price for Feb. 7 is $322.69 a night, according to the same survey.<\/p>\n

In Oakland, the average price for available rentals is $199.57 for that date, AirDNA reported.<\/p>\n

Compared with a year earlier, average rates for rentals that remain available are up 28.9% in the San Jose-Palo Alto-Santa Clara region, 11.7% in San Francisco and 1.3% in Oakland, AirDNA found.<\/p>\n

Average per-night short-term rents for homes already reserved for Feb. 7 are up 55.7% in the San Jose-Palo Alto-Santa Clara area compared with a year ago, AirDNA estimates show. In San Francisco, reserved short-term rents are up 30.2%, while Oakland rents are up 12.7%.<\/p>\n

In San Francisco\u2019s Pacific Heights neighborhood, people are willing to pay $10,000 to $15,000 a night for a top-tier residence that would normally rent for about $65,000 a month, according to Darcy Elman, an agent with Compass Real Estate.<\/p>\n

Yet even the wealthiest visitors cannot always find a suitable home to rent for a few days in the Bay Area, no matter how much they are willing to pay, real estate executives said.<\/p>\n

\u201cThe right house isn\u2019t easy to find,\u201d Elman said. \u201cBig houses that are in great neighborhoods, that also will be vacant at the time they\u2019re needed before the game, and that are beautiful and luxurious, those aren\u2019t easy to find.\u201d<\/p>\n

Elman said she had to scour numerous properties before placing a Super Bowl visitor in a six-bedroom, five-bath home in San Francisco that spans more than 5,000 square feet.<\/p>\n

\u201cThese houses exist, but they aren\u2019t cookie-cutter residences, and they\u2019re not on the open market,\u201d Elman said. \u201cYou have to find them by word of mouth.\u201d<\/p>\n

Piazza said several mansion owners he works with have declined the temptation of a quick payday \u2014 even offers as high as $500,000 \u2014 to rent out their homes for a few days.<\/p>\n

\u201cThe demand is high, and it\u2019s crazy this week,\u201d Piazza said. \u201cBut I had four sellers who refused to rent out their homes for a few days. These are places with spectacular pools, so the owners were wondering if there would be big parties, maybe with a DJ. The owners are making common-sense decisions to not rent their homes.\u201d<\/p>\n

There is also a longer-term incentive for owners preparing to sell their homes to keep properties in pristine condition, Piazza said.<\/p>\n

With just days left before kickoff, the laws of supply and demand are likely to intensify as visitors compete for\u00a0dwindling inventory and owners attempt to command the highest possible prices.<\/p>\n

\u201cThat last week before the game is a really crucial time,\u201d Gallagher said.<\/p>\n